Big bones deserve big flavor. Beef back ribs, short rib plates, and chuck rib dino bones aren’t your everyday cuts, they’re statement pieces. When you put them on the smoker or grill, you want the kind of flavor that makes people wander over to see what’s cooking. That’s where a good rub comes in.
A rub doesn’t have to be complicated. Think salt, sugar, and spices. Salt builds the foundation, sugar balances and caramelizes, and spices bring the personality. From there, you can keep it simple or turn up the flavor.